At Milestones, we support tourism and hotel investors and entrepreneurs in assessing and developing their projects through the preparation of highly specialized Business Plans and Economic-Financial Feasibility Studies. 

Our studies are designed to provide a clear, structured, and rigorous vision of each project’s viability, whether it involves the development of new tourism units such as hotels, resorts or local accommodations, or the renovation, repositioning, or expansion of existing operations, including all associated outlets, such as F&B areas, health clubs, spas, golf courses, and more.

Why choose our studies? We develop the work in close articulation with the Strategic Marketing Plan, ensuring:

• Full coherence between financial projections and the commercial strategy;
• Greater realism in defining occupancy rates, average prices, and customer mix;
• Alignment that guarantees figures truly reflect the value proposition and desired market positioning;

We work under the internationally recognized Uniform System of Accounts for the Lodging Industry (USALI) methodology, ensuring:

• Comparability with national and international market benchmarks;
• Transparency in the departmental analysis of revenues, costs, and margins;
• Accuracy in financial mapping and consistency in the presentation of results;

We apply tourism-specific metrics and ratios (such as GOP, EBITDA, RevPAR, ADR, Occupancy, GOPPAR, among others), allowing for an objective assessment of profitability and operational efficiency.

The final documents are designed to meet the needs of investors, financiers, potential partners, and other stakeholders, providing a solid foundation for strategic investment decisions.

What we deliver:

• Detailed economic-financial projections (P&L, cash flow, balance sheet, profitability indicators);
• Risk analysis and alternative scenarios, testing the project’s robustness under different market conditions;
• Comprehensive report, structured in a clear and consistent manner, consolidating all analyses, strategic recommendations, and conclusions;
• Conclusions and strategic recommendations, ensuring that every project is aligned with the sector’s best practices.

In short, we provide a trusted tool for those wishing to develop or renew their tourism project, turning ideas into solid and credible proposals that attract investment and deliver sustainable value.

We work on the development of your hotel project from the first stage. We help to build your brand and your experiences, in order to have a unique selling proposition.

 The work stages may include:

- Location assessment

- Economic Feasibility Study

- Design of the Hotel Product

- Brand creation

- Strategic Marketing and Sales Plan

- Business Model to Implement

Hospitality engineering consultancy services aims to support the Client in the technical, economic, and strategic development of the hotel project under analysis. With extensive experience in the sector, we provide support from the definition of the project scope through to the preparation of the budget and overall schedule, ensuring that every decision contributes to the quality, functionality, and profitability of the development, by ensuring a balance between cost, schedule, quality, and guest experience, minimizing risks associated with planning, construction, and operations and providing a solid technical foundation for decision-making and financial planning.

Assistance in Defining the Project Scope, namely the preparation of the hotel’s functional program, that includes:

• Number and typology of guest rooms and suites;
• Number and typology of F&B outlets (restaurants, bars, room service, etc.);
• Sizing and definition of service and back-of-house areas;
• Definition of leisure and wellness areas;
• Establishment of technical and operational guidelines for design and execution.

Evaluation of Design Options, namely a comparative analysis of layout and concept options, based on:

• Estimated costs and financial impact;
• Execution timelines and licensing complexity;
• Sustainability, safety, and operational requirements;
• Identification of advantages and risks for each option;
• Support in defining procurement and contracting strategies.

Project Budget Preparation, with a detailed project budget, including:

• Construction costs (CAPEX);
• Consultancy fees and licensing charges;
• FF&E (Furniture, Fixtures & Equipment) and SOE (Small Operating Equipment);
• Inflation adjustments and contingencies;
• Recommendations for cost and efficiency optimization.

Execution and Delivery Strategy, by developing an implementation strategy that ensures:

• Phase planning and prioritization;
• Coordination between designers, contractors, and suppliers;
• Definition of quality, cost, and logistics criteria;
• Reduction of risks related to delays and cost overruns.

Master Project Schedule, namely the preparation of a reference schedule, including:

• Project phases, key milestones, and critical activities;
• Definition of responsibilities by stakeholder;
• Integration with technical and legal project planning.

We help our clients in the process for applications to Portugal 2030, from framing, preparing and submitting the dossier. We help to create a differentiating angle and a business idea that is materialized in a structured and innovative project, aimed at a niche market and that provides a unique character and produces economic results for the investor.

We work with the owners and their team from the beginning (whether a new project or a remodeling of an old project), in order to identify possible weaknesses in hotel projects and understand possible improvements to products, services or management processes, having an impact on improving the economic performance of hotel units.

 Some questions we will address:

- How did the need for change manifest itself?

- What are the causes of the decline in the Hotel's performance?

- How can we increase revenue?

 We help to create a new way of working, changing mentalities and guest experiences, resulting in a business model that is different from the previous one.