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Hotel Marketing

Milestones identifies segments and target markets, anticipates research trends, selects the most appropriate communication channels and draws an action plan, together with clients.

Milestones help identifying the best web-based management system with easy solutions to implement such as:

  • Central Reservation System
  • Global Distribution System
  • Channel Management System
  • Booking Engine
  • Property Management System

The website is your hotel entry window and will be the only way to capture direct bookings. It is then that the visitor's curiosity has to be captivated. Ease of navigation and content display, images, design, adaptability to different devices, but above all the experiences it offers, will help achieve higher booking conversion rates.

Milestones has developed best practices in digital marketing to make your website a reference in the market, but above all a website with good conversion rates.

Milestones identifies segments and target markets, anticipates research trends, selects the most appropriate communication channels and draws an action plan, together with clients.

We will implement in your hotel an integrated digital marketing strategy, which aims to increase direct bookings, thereby reducing your dependence on intermediaries. Initially the work will mediate and create digital footprint, delivering the most, even if it is necessary to increase the dependence of the channels, so that in a second phase, we can go to the disintermediation of work, gaining position on several fronts, diversifying the most revenue and growing direct bookings.

Each hotel has goals and unique features. We will outline an integrated digital marketing strategy that best fits and suits your specific needs.

We help to create a hotel marketing plan, targeting all awareness efforts to meet its goals. The hotel's marketing plan will take into account all relevant factors, such as budget, competition and target audience of your hotel. Moreover, we help to implement this marketing plan, acting as part of the hotel’s team.

Our strategy is based on three phases:

1st phase - Turning Stones / Search
Phase of internal and external audit, investigate and raise information, puting together a final strategic report.

2nd phase - Building Stones / Strategy + Creation
The path begins to be built, we implement the positioning and we build the brand and its core values.

3rd phase - Stepping Stones / Execution
We activate the brand, put into action the plan of Marketing and Communication and we draw the ideal customer experience.

We help in the PR side of the hotel including the following services:

  • Press kit
  • Press Releases
  • Press Trips
  • Tourism Representation
  • Roadshows